"I think renaming Echelon to Facebook was possibly the most effective re-branding exercise ever." -- Matt Jones"
The author of the quote later noted this.
I may use Facebook but it isn't an accurate rendering. And the friends are few enough to not reveal more than I'd like. But even this commentary, posting on any site, is a revelation to any and all who care to look deeper.
Which reminds me of this find (Bell System Technical Journal, 1922-1983) that may one day be handy for a more...antiquated communication option.